STRIVE was born out of an innate desire to transcend mediocrity. What does this take you ask? A relentless pursuit of consistently bettering yourself through embracing the uncomfortable and pushing yourself harder than the woman or man next to you. In today's society it is easy to cruise down the middle of the road, to get lost comfortably in the pack at your office, to hit the snooze button on your 5AM alarm, to do just enough for that report due tomorrow morning, or to half-ass that last sprint of your training session. Because 'Hey, at least I am working out. Right!?' Wrong. If you are going to do it, do it right and most importantly do your best. And if your best is not good enough, do whatever you need to do to better your better.

 

The Oxford Dictionary defines 'Strive' as "to struggle or fight vigorously". Meaning that to STRIVE you do not accept one level above average by deciding to merely fight. You fight vigorously to live above the ordinary, and you keep the pedal to the metal to ever-increase that space between you and the average. 

 

At STRIVE we are building a VILLAGE of people that embody these convictions; and not only accept the grind, but LOVE it. You want to be a Villager you say? Then you are already saying too much; let's get to work.

 

#STRIVEabove